Confused when it comes to search engine optimization? If you are a webmaster and in to SEO(you really should be), then you know the insane volume of information there is out there about search engine optimization. The discussion as regards to linkbuilding alone can make you feel like you're in college again. Therefore, it is advisable to narrow your area of focus as it relates to SEO and concentrate on the most important core points. The question then arises, what are these core points? Check out the video below with Google's Matt Cutts explaining some of the more important areas to focus on when it comes to SEO. Obviously, he is speaking with reference to Google but the points mentioned are important for any search engine. Bing users have no need to worry though, as I will be discussing Bing on this site in a later post. Hope you guys enjoy it.